Essentials Open with humour Open with impact Open a conference Close a conference Communicate Business Change Announce a pay freeze Explain redundancy Get buy-in to M&A Get buy-in to rebrand Get buy-in to restructure Inspire about change Launch division Launch product/service Reassure about change		Optimise Business Performance Announce bad results Announce good results Create client focus Drive efficiency Encourage accountability Encourage brand delivery Encourage collaboration Encourage delegation Encourage good leadership Encourage innovation Encourage new thinking Encourage off-shoring Encourage sales focus Engaging the Board Explain cost control Explain use of KPI’s Improve communication Improve meetings Improve time management Introduce cost cuts Kill bad ideas Manage Conflict / Underperformance Motivate in adversity Motivate the group Move the needle Promote a greener office Promote CSR Promote diversity Promote entrepreneurship Promote teamwork Promote vision / strategy Promote your USP Raise charitable funds Reassure in recession Reject blame culture Roast the competition Speak as new leader Thank the group		Motivate a Function Facilities / Admin people Finance people HR people IT people Marketing people Operations people Sales People Senior leaders Women in business Promote a Function Facilities / Admin People Finance People HR People IT People Marketing People Operations People Sales People		Best practice guides Ten top tips for... Internal Comms Ten top tips for… Delivering Presentations Ten top tips for… Creating Presentations

	General Essentials Open with humour Open with impact Close with humour / impact Contingency lines Awkward Questions Barrackers Failed joke No or faulty microphone Poor attention Slide problems Unexpected Noise Vanished presentation Build Client Relationships Themes Commit to client need Commit to partnership Cross-sell Demonstrate future focus Identify client need Manage key accounts Resolve conflicts Present Company News Announce a change Announce new launch Commit to CSR Convey vision / strategy Discuss bad results Discuss good results		Make Sales Themes Answer ‘Why us?’ Clinch the sale Defend your price Sell on Attributes Sell on convenience Sell on customer experience Sell on efficiency Sell on experience Sell on expertise Sell on green creds Sell on image Sell on innovation Sell on partnership working Sell on performance Sell on price Sell on quality Sell on relationship Sell on safety Sell on service levels Sell on technology Sell on value		Address Specific Audiences Sell to a Function Accountancy Advertising Human Resources IT Legal Marketing Sales Sell to an Industry Airlines Automotive Consumer Goods Financial Services Healthcare Marketing / Advertising Media Public Sector Publishing Technology & Telecoms Travel Other Engage JV partners Give bad news to shareholders Give good news to shareholders Manage strategic relationships Manage supplier relationships Pitch to investors		Our content in action Sales Pitch - Introduction Best practice guides Ten top tips for… Delivering Presentations Ten top tips for… Creating Presentations