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Let's say your company is Smyth Systems, a medium-sized, multi-country provider of anti-virus software. Here's how you might use our content…
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Key
Our Content (using examples from our database of thousands)
Your Content (how you might choose to adapt or expand on our words)
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EXAMPLE: ONLINE ADVERT
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Anti-virus software at the most popular price ever. Free.
(From B2C headlines / Advertise a free trial)
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Smyth Systems is now offering a free one-month trial of our new, market-leading anti-virus software - VirusProtect Gold. To start your free trial, click here.
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EXAMPLE: DIRECT MAIL (Email or Print)
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Catch us with our prices down!
(From B2B headlines / Advertise a sales promotion)
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With the news all doom and gloom, we thought you might like something to cheer you up. So,
Smyth Systems
has cast our modesty aside and lowered our prices as far as they can go without making our CEO faint.
(From B2B headlines / Advertise a sales promotion)
Lasting until just 22nd July 2012, our latest promotion includes the following great deals:
50% off Smyth Systems VirusProtect Gold (now just £49.99!)
30% off Smyth Systems VirusProtect (now just £22.50!)
10% off Smyth Systems Anti-Spyware (now just £15!)
That's the promise. For the delivery, visit
www.smyth-systems.co.uk
(From Calls to Action)
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You are receiving this message because you are a current user of Smyth Systems technology. If you do not wish to receive any further emails from Smyth Systems, click unsubscribe.
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EXAMPLE: STAFF NEWSLETTER
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Logged In
(From Newsletter Names)
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When being in the know is a must, Logged In is a must-have. This month, we bring you news on the progress of our upgraded anti-spyware programme, catch up with Jane Freeman, winner of the company achievement award, and take a closer look at what really goes on in the Smyth Systems marketing team.
(From Newsletter Openers)
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EXAMPLE: RECRUITMENT ADVERT
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No empty promises - and that's a promise
(From Recruitment ads / Sales)
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Sales Manager
Crawley
Salary: £competitive (+ bens)
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As a highly experienced sales professional, you know that empty promises may help close the sale but they're the death-knell for repeat business and longer-term relationships. We know that too, so you can be sure that everything we promise in this ad, we'll deliver on too. So, what can you expect if you bring your sales career to
Smyth Systems?
(From Recruitment ads / Sales)
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Focusing on software sales to the UK market, you'll be managing and growing large-scale accounts and fostering new ones - with reward in the form of a highly competitive salary and benefits package. You can look forward to first-rate technical and managerial training to help you lead our medium-sized sales team to greater heights. In return, we're looking for a dynamic, ambitious individual with great communication skills and 5+ years experience in a software sales role.
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To apply, please send your CV, covering note and salary expectations to recruitment@smythsystems.co.uk
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EXAMPLE: STAFF LEAVING SPEECH (BY EMPLOYER)
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Tyler, you've fulfilled so many critical roles for this company in addition to the one we paid you for: office clown, company Romeo, after-work events organiser... I do hope your new company appreciates what a bargain they got when they hired you!
(From Staff leaving speeches / Humorous tribute)
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I asked around for some stories about your time at Smyth Systems, but unfortunately none of them were repeatable so I'm just going to speak from the heart…
although it's worth mentioning that the words 'lovely guy' and 'always up for a laugh' were used a lot more than 'hard-worker'
(From Staff leaving speeches / Humorous tribute)
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Seriously, it's always a pleasure to see someone come into a team, learn, develop and grow - and eventually become ready for pastures new. It's hard to say goodbye to you Tyler but I hope you will remember us as fondly as we will remember you.
(From Staff leaving speeches / Sincere tribute)
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EXAMPLE: INTERNAL ALL-STAFF EMAIL
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Subject: Salaries
To: All Staff
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Conserving our resources to preserve our future
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I would like to provide some clarity on the issue of salaries, as I'm aware there have been a number of rumours circulating.
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Smyth Systems
has always prided itself on being an organisation that not only recognises its staff's achievements, but also rewards them.
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However, given the exceptionally difficult circumstances we're currently experiencing, we now find ourselves forced to introduce a salary freeze until economic conditions improve. It's unfortunate, unavoidable - but ultimately reversible, once the situation improves. We hope you will bear with us until then.
(From Internal written comms / Announce a pay freeze)
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If you have any queries, please contact your line manager or HR.
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Kind regards,
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Jon Alexander
HR Director
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EXAMPLE: DEAL WITH A PROMOTION REQUEST (ONE-ON-ONE)
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"Kate, you're doing a good job - but you're still doing the job of a Systems Analyst. You've got great potential and I see you going far with Smyth Systems, but you need to work your way up. In order to prove you're ready to step up and be a Team Leader, you need to demonstrate a few things:
(From People Management / Refuse a Promotion)
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Specifically, an ability to see how the analytics function impacts on the business and how you can contribute to our overall strategy - for example, by asking more questions about the rationales behind our actions so you can understand the bigger picture, offering more input at team meetings, considering what improvements could be made to our practices and processes... Also, I would like to see your leadership skills in action, so perhaps you could start mentoring David?
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I suggest you start doing these things and then we'll review the situation in 6 months time. How does that sound to you?"
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EXAMPLE: SALES PITCH - INTRODUCTION
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Your Speaker Notes
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Ladies and gentlemen, it's always difficult to follow a presentation from our main competitor - but I genuinely hope you were able to follow some of it...
(From Open with Humour)
I'm joking…
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I'd like to introduce myself - my name is Adam Blunt, I'm the Key Account Director for Smyth Systems. I want to thank you all for the opportunity to present to you today.
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Now, I'm sure you've heard of Smyth Systems, and the fact that we're here shows you like what you've heard
(Answer 'Why us').
I could tell you about our vision, our culture, our CSR policy... they're all great. But I imagine you're far more interested in what we can do for you. I know I would be if I were sitting in your position.
(From Commit to client need)
So, here goes…
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With all the new developments in this sector, it can be difficult to see the wood from the trees. Today I am going to share with you something that is relevant to your needs now, highly implementable and does not blow your hard-won budget...
(From Sell to IT Professionals)
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So, let me begin by looking at some of the challenges facing your business and how they can be overcome by Smyth Systems BusinessPro…
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