1		Innovation: many reasons why Innovation is a bit like a Swiss Army Knife – it has a lot of purposes. It helps us stand out from the competition, it enhances gross profit, it drives cost and time efficiencies and (drum roll please) it’s what our clients want.
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2		Innovation is the heartbeat of successful companies Innovation is nothing new. It’s the heartbeat of successful companies. Because in this fast moving world, what you did yesterday is already forgotten. It’s tomorrow’s new idea, new product, new way of doing things that counts. The company that stays innovative is the company that stays successful.
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3		Do the same, expect the same You know, that Einstein was a clever man. He defined insanity as doing the same thing over and over again yet expecting different results. And that’s why I’m standing here today and asking you to think about doing things differently. I want you to think about innovation, and how it could help us work smarter and achieve more...
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4		What can we learn from the big innovators? Innovation in business has never been more important – or more possible. Think of Innocent and Apple. It’s hard to imagine two more different organisations. But they have two things in common – they think innovatively and they’re amazingly successful. So let’s consider what we can learn from them.
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5		Innovate to accumulate Innovation is nothing new. As a species, we’ve always looked for new and better ways to get what we want. But in the 21st century, when what we want is to be really successful, innovation is more important than ever.
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