1		Let’s start with the key questions To make this strategic relationship work, we need to cut to the chase and answer the key questions: what are we trying to achieve? How we are going to achieve it? Who is responsible for what? What is the timeline? Only then can we achieve joint success.
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2		Collaboration, clarity and commitment We have formed this relationship in order to drive value for both of us. To realise this value, we need to be clear about our strategy and our responsibilities. But above all else, we need to be completely committed to making this work.
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3		A blueprint for success Many a strategic relationship has gone off track due to a lack of clear focus, a lack of resource and a lack of accountability – today, I want us to create a blueprint that ensures this does not become the case for us.
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4		Let’s make our strengths work for us We have come together in this strategic relationship to pool our collective resources and to create opportunity for both of us – this requires commitment from each of us or we will fail. We need to make sure we have clear goals and responsibilities, which we can objectively measure ourselves against.
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5		No time for the naysayers There will be many who are suspicious of this alliance and who will try to undermine it for their own gain – we need to have the strength of character to withstand such attacks.
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