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Marketing Material > Openers (B2B) > Sales Communications > Cross-sell
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Openers (B2B)
Engage your clients from the word go by demonstrating that you understand their needs and can meet them…
Sales Communications : Cross-sell
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    1 Services you don’t know from a name you do
    We’re {company}, and we already have a successful track record of working with your company. But we see potential for a much deeper and wider-ranging relationship. Here is a brief overview of our other services, which we believe are highly relevant to your needs.
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    2 There’s more to {company} than meets the eye
    The danger of being a successful supplier in one area is that we get pigeon-holed as a supplier for that area only. We’d like to scatter a few pigeons and share with you the great expertise we have in a number of other areas:
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    3 Think you know {company}…?
    You know we have the pedigree and experience to deliver what you need in {area}. You know we have the prices and service levels you like. But did you know we’re also experts in {area}?
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    4 Because you always stick with a good builder
    You know what it’s like when you find a good builder – you stick with them. {Company} is like that builder. We’ve already delivered on one aspect of your business, and with our wide range of services we can deliver on others too. You could go elsewhere but, as in the building game, you may end up with a cowboy…
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    5 We’re the bird in your hand
    You know the saying about a bird in the hand… We’ve already proven our ability to deliver in {area} - so you can trust us to deliver in a whole range of other areas too.
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    1
    Sales Communications...
    Advertise a Sales Promotion
    Advertise CSR / Green Creds
    Advertise Customer Focus
    Advertise Efficiency
    Advertise Experience
    Advertise Expertise
    Advertise Good Customer Service
    Advertise Good Quality
    Advertise Good Value
    Advertise Innovation
    Advertise Off-shoring
    Advertise Technology
    Cross-sell
    Introduce a Global Business
    Introduce a Local Business
    Introduction to New Customers
    Promote Marketing Services
    Reconnect with Lapsed Customers
    Request Customer Feedback
    Roast the competition


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