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Marketing Material > Openers (B2B) > Sales Communications > Reconnect with Lapsed Customers
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Openers (B2B)
Engage your clients from the word go by demonstrating that you understand their needs and can meet them…
Sales Communications : Reconnect with Lapsed Customers
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    1 It's not the same here since you left
    There have been a lot of changes at {Name} over the past few months – and we think you'll like them.
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    2 Was it something we said?
    It’s been a while since we heard from you and we wanted to check that everything’s OK? If we didn't deliver the service you expected from us last time, please let us know and we'll do our very best to put it right.
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    3 If your new {supplier} is letting you down, we'd love to have you back
    Sometimes people make promises they can't deliver. If that's the case with your new supplier, we'd be delighted to welcome you back with a very special offer we don't think they can equal. {Offer details}.
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    4 Hello, hello – are you still there?
    We seem to have lost contact with you recently, so you won't know about the new {product or service} we've just launched. {Details}
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    5 Fancy getting back with an ex?
    Sometimes you don't know what you've got until it’s gone. So if you're having second thoughts about leaving us for your new supplier, we'd be delighted to welcome you back.
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    1
    Sales Communications...
    Advertise a Sales Promotion
    Advertise CSR / Green Creds
    Advertise Customer Focus
    Advertise Efficiency
    Advertise Experience
    Advertise Expertise
    Advertise Good Customer Service
    Advertise Good Quality
    Advertise Good Value
    Advertise Innovation
    Advertise Off-shoring
    Advertise Technology
    Cross-sell
    Introduce a Global Business
    Introduce a Local Business
    Introduction to New Customers
    Promote Marketing Services
    Reconnect with Lapsed Customers
    Request Customer Feedback
    Roast the competition


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