1		There's a giant on your doorstep and it's knocking at your door When it comes to {product/service}, size matters. Now, you can enjoy the personal service you’re used to, along with the global reach, market-leading products and lower pricing of a market leader.
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2		We got to be big by being better What makes {company} better is not how many markets we’re in, but how we operate as a company. Every element of the organisation works together to meet your needs, irrespective of team, department or geography.
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3		Think you know {company}…? You know we’re big. But do you know that we got to be big by being better? We’d like to tell you about our forthcoming plans – we think you’ll be pleasantly surprised…
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4		A new year, a new kind of supplier We’re new, so we could tell you about our vision and values. But we think you’d rather hear about what we can offer you. So here, without chapter and verse, are some of the exciting ways in which we can outshine your current supplier.
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5		Why {Company}? That’s best answered with a different question: why you? After all, the reason we’re writing to you is because we’re specialists in your industry and we believe that our experience can enhance yours…
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