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Whether you need to pitch to a publisher or impress an IT giant, make sure you're speaking their language…
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Sell to an Industry : Media |
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Choose us – for the same reasons clients choose you As media buyers, your clients choose you because of your specialist expertise, your market knowledge and your preferential pricing. Well, so do ours – and today, I’d like to tell you a little about our credentials in these areas... |
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You need a supplier with their finger on the pulse Media is no longer clearly defined. Back in the day, it meant press. Then radio, then TV. Now, Wikipedia has 15 sub-categories under ‘media’ – from digital media to multimedia to social media. When change is the norm, you need a supplier who understands your world. We are that supplier. |
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A supplier who understands innovation Today, press, radio and TV have to share the stage with tweets, texts, blogs, apps and more. Tomorrow, it will be different again. Against this backdrop, you need a supplier who shares your track record for innovation. |
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(Pitching to journalists) A great idea for a feature I have a great idea for an editorial feature in your publication. If it would be of interest to you, our thought leader in X can write an article on predictions for the industry in the next 12 months / a client case study outlining... / ten top tips on... I envisage it going in your X section. |
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(Dealing with journalists) I’m not the spokesperson I’m not the spokesperson on this issue. Let me take your details and I will ask the right person to get back to you as soon as possible. |
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