1		CSR: a key focus for forward-thinking companies It's no secret that society is demanding more responsible and ethical behaviour from the commercial sector. That’s why Corporate Social Responsibility (CSR) must be a key agenda item for forward-thinking companies like us.
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2		Why CSR makes good business sense Corporate Social Responsibility is not just about doing the right thing. In bending to public demand and moving with societal trends, we can enhance our brand and long-term profitability. As well, measures around sustainability (e.g. less waste, less travel) reduce overheads. Finally, and more importantly, we want you to feel really proud of the organisation you work for.
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3		CSR is critical to innovation CSR may not seem as critical to a B2B services brand as it would be to, say, an FMCG company with manufacturing plants and large workforces - but it's vital to any company that prides itself on innovation. Communicated creatively, CSR offers significant potential for differentiation. It will also underpin customer loyalty as CSR grows in importance across the board.
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4		Let’s make sure we’re good neighbours Corporate Social Responsibility may sound high-faluting, but in reality it’s just about stopping to think about the impact our actions are having on ourselves, our customers and the communities here, and by extension, everyone else we share the planet with.
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5		The triple bottom line Ever heard of the triple bottom line? According to Wikipedia, the 3 cornerstones are people, planet and profit. Companies who adopt this approach don’t just measure their success by how much money they make, they give equal consideration to the consequences of their actions on society and the environment. I would like us to be one of those companies. Therefore...
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